Mostly metrics
Run the Numbers
E27: Mailbag: CFOs Relationship with Money, Biggest Fears, AI Predictions

E27: Mailbag: CFOs Relationship with Money, Biggest Fears, AI Predictions

Your most pressing questions are answered today by CJ Gustafson and Kurtis Hanni. They tackle Q's such as how best to scale the finance department for startups, what keeps them up at night, and predictions for how the CFO role will change in the near future. They also offer advice about cold emailing, relating to money, and dunking. Kurtis Hanni is a SMB CFO and writer of Frameworks & Finance (

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SPONSORS: Maxio | Tropic

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@kurtishanni (Kurtis)

@cjgustafson222 (CJ)

@TurpentineMedia (Turpentine)



(00:00) Intro

(00:41) Stupidest CFO moves

(02:40) Most common pain points that are keeping CEOs up at night?

(11:01) Sponsor - Maxio

(12:10) What does scaling the finance department look like for startup companies?

(18:39) Sponsor - Tropic

(30:37) What's the number one thing you attribute your career success to?

(41:30) What, if anything, do you think will change about the CFO role five to 10 years from now?

(47:00) Do you have any tactics for getting important people to answer cold emails?

Mostly metrics
Run the Numbers
Run the Numbers is a twice-weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO.
This show is meant to serve as a playbook of sorts for the stuff CJ wishes he knew earlier in his career, both from experience and from copying people smarter than himself.
Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth.