Mostly metrics
Run the Numbers
E26: Breaking Down Annual Planning
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E26: Breaking Down Annual Planning

Today we're flipping the script: CJ is the guest, and he's demystifying annual planning on The Role Forward podcast. CJ and host Joe Michalowski dive into the intricacies of annual planning, the practical steps of strategic planning (breaking down the process into digestible stages), and the complexities of financial forecasting in the startup ecosystem. Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line, head to www.tropicapp.io/metrics.

CJ's insights offer valuable lessons on balancing ambition with the realities of startup finance, providing a blueprint for listeners navigating their own annual planning.

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SPONSOR: Tropic

Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how.

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LINKS:

The Role Forward Podcast: https://www.mosaic.tech/the-role-forward

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X / TWITTER:

@itsjoemic (Joe)

@cjgustafson222 (CJ)

@MosaicTechInfo (Mosaic)

@TurpentineMedia (Turpentine)

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TIMESTAMPS:

(00:00) Intro

(02:30) CJ's Journey to CFO

(03:54) The Annual Planning Process

(10:09) Sales Capacity Planning

(15:25) Sponsor: Tropic 

(18:37) Planning for Different Business Models

(20:33) Marketing Planning and Budgeting

(25:56) The Importance of Budgeting in Marketing

(25:55) The Value of Contractors in Startups

(26:37) The Role of Finance in Business Operations

(27:10) The Impact of R&D on Business Growth

(27:30) The Strategy for Planning Out the Rest of the P&L

(27:36) The Significance of Headcount in Tech Companies

(28:45) The Importance of Team Size in Business Planning

(28:48) The Role of R&D in Product Development

(32:16) The Process of Balancing Growth Plans with Investments

(33:32) The Pitfalls in Budgeting for Non-People Costs

(36:37) The Process of Bringing Together a Unified Plan

(41:57) The Role of Finance Tools in Business Operations

(45:00) The Importance of Listening in Finance

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Mostly metrics
Run the Numbers
Run the Numbers is a twice-weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO. This show is meant to serve as a playbook of sorts for the stuff CJ wishes he knew earlier in his career, both from experience and from copying people smarter than himself. Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth.