Mostly metrics
Run the Numbers
E16: How High-Performing Marketing and Finance Teams Work Together
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E16: How High-Performing Marketing and Finance Teams Work Together

On this episode on Run the Numbers Ex-CMO turned founder, Jeff Yoshimura shares with us how high-performing marketing and finance teams should work together. Jeff is a seasoned enterprise technology operator, founder, investor, advisor, and executive leader. Most recently, over two and a half years, as CMO of Snyk, Jeff helped Snyk grow from a $2.2B to a $7.4B valuation and 500 to 2,500+ customers. Prior to that, Jeff led marketing at Elastic (NYSE: ESTC) for over five years from $20M to $500M revenues, was a founding team member at Zuora (NYSE: ZUO) and an early employee at Salesforce (NYSE: CRM). Jeff is currently a co-founder of a startup to be launched in early 2024.

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Mostly metrics
Run the Numbers
Run the Numbers is a twice-weekly podcast about financial metrics and business models, designed for ambitious people operating tech startups. It's a collection of things host CJ Gustafson (CFO at Partstech and writer of Mostly Metrics) has learned and thought about in the trenches as a tech CFO. This show is meant to serve as a playbook of sorts for the stuff CJ wishes he knew earlier in his career, both from experience and from copying people smarter than himself. Topics frequently touch upon Startup SaaS Metrics, Annual Budgeting, Financial Forecasting, Headcount, Equity, Dilution, and Fundraising – and how all of these drive business performance and growth.