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Cash is King

Cash is King

Unlocking magic in the cash conversion cycle

CJ Gustafson's avatar
CJ Gustafson
Aug 23, 2022
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Johnny Cash GIF
Johnny CCC

So before we jump into today’s accounting song and dance, a little story time.

I had a finance professor in college who brought a new meaning to “cash conversion cycle.”

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The cash conversion cycle (CCC) is a metric that expresses the time (measured in…

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