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Not all revenue is created equal

Not all revenue is created equal

A billings bonanza

CJ Gustafson's avatar
CJ Gustafson
Jul 26, 2022
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Not all revenue is created equal
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Contrary to popular belief, not all "revenue" is created equal.

Not to throw anyone under the bus specifically, but it’s the Wild West these days on FinTwit (that’s finance twitter, for those not talking LTV to CAC in their free time). Pop in and you’ll see online marketplaces calling their GMV Revenue and service based businesses calling their one time…

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