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Mostly research: Tech Hiring Trends (August 2023 report)
Headcount as a leading indicator of future revenue (and ambitions)
A Primer: Subscription vs Usage Based Pricing Models
Unpacking the pros and cons of each model. And why Usage Based is best, if you're already the best
 • 
CJ Gustafson
7
"Perfection is a Prison", First Principles, and CFO Frameworks
Sunday Soundbites: Jim Cook, co founder at Netflix, first 100 at Intuit, CFO at Mozilla
 • 
CJ Gustafson
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I lost $209,640 of my own money trying to start a business.
 • CJ Gustafson
21
Your Complete Guide to Annual Planning (Part 3): Marketing Budget
 • CJ Gustafson
Your Complete Guide to Annual Planning (Part 1): The Kickoff
The top metrics for vertical SaaS companies
 • CJ Gustafson
1
A Total Addressable Market (TAM) Masterclass
9
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Your Complete Guide to Annual Planning (Part 5): Bringing it all together
Our five part series on Annual Budgeting for Tech Startups
 • 
CJ Gustafson
If you want to trick investors, tell them about your CARR
Why CARR is not ARR, and how it eventually bites you in the ass
 • 
CJ Gustafson
3
"Courage Capital", Quitting the Right Way, and How People React to BIG Money
Sunday Soundbites: Ivan Makarov, VP of Finance at Webflow
 • 
CJ Gustafson
Your Complete Guide to Annual Planning (Part 4): Costing out the P&L
Our five part series on Annual Budgeting for Tech Startups
 • 
CJ Gustafson
2
My favorite benchmarking reports
Bookmark this for easy reference
 • 
CJ Gustafson
4
Your Complete Guide to Annual Planning (Part 3): Marketing Budget
Our five part series on Annual Budgeting for Tech Startups
 • 
CJ Gustafson
Is Instacart really an ad company that delivers groceries?
Don't call it a come back - ads are here to stay
 • 
CJ Gustafson
4
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Get smarter on your company’s performance. Written by a tech CFO. Read by world class Operators.
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